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The Journey of Punart: Bringing Vietnamese Art Toys to the International Market.

Stepping into art toy production (collectible designer toys) at a time when very few people in Vietnam were pursuing this path, Trần Long Phụng (Pun, founder of Punart Studio) faced constant challenges: no formal curriculum, no mentors, and limited access to a structured production process. Things became even tougher as Pun had to compete directly with well-established art toy producers from around the world. So how did Phụng and his team push beyond their limits and carve out a distinct identity within the art toy design community? Let's find it out in this video with RICE!

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  • English (UK)
  • Tiếng Việt